Floor coverings, Borough

Painted signs not only appear from behind billboards, but, more sadly, they also vanish, sometimes for good when buildings are demolished or façades are given a new coat of paint.
True, the façade below looked a bit scruffy when I passed there in spring 2008 and the sign wasn't in a very good state. Since then the whole building has been thoroughly "restored" (I think it is now a restaurant or cafe of some sort) and several layers of paint have been applied onto the façade. As a result the sign has been lost forever and part of the commercial history of this area erased.

Given the state of the sign it took me a while to decipher it. It even looks as if there are two signs, possibly for the same business.

Floor Coverings
[Retailer & ?] Wholesaler
Location: Tabard Street / Picture taken on: 10/04/2008