At first sight this is another very basic sign. A closer look reveals at least two more lines were painted above "Printer" but they have faded too much for me to be able to read anything but a couple of letters. Maybe the local library has a picture which could give us some answer. I should check next time I'm in the area. The location of this sign may explain why there is nothing fanciful about it. Indeed the building is only a few meters away from the viaduct carrying the Herne Hill to Blackfriars line opened by the London, Chatham and Dover Railway in 1864, and since the sign was painted so high, we can assume its primary targets were not people walking or travelling northwards along Newington Causeway but rail passengers. From passing trains, a simple typeface would have been more efficient than an elaborate one. Of course, back then, the view wouldn't have been party hidden by the tree on the left.
Location: Newington Causeway / Picture taken on: 16/07/2009
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