Hovis, Guildford

I started doing a bit of research for a post about bread brands Hovis and Daren, but it isn't quite ready yet and I've got a few lectures to prepare first. Still I couldn't resist posting the sign below. I saw it yesterday at the beginning of a walk that took us through the North Downs and along the Tillingbourne. I must admit I had never come across a Hovis sign with such a design.

Hõvis
Unfortunately whatever else was written has now completely faded.

Location: Chapel Street, Guildford, Surrey / Picture taken: 07/03/2010